When it comes to marketing your business you know that second-best just isn't good enough… because you need much more in order to make your business really thrive.

Maybe you've built a website and made some sales. But too many customers are leaving without buying, and it's seriously affecting your revenue stream…

Maybe you're running an email campaign too, but you're getting low click-through rates and even lower conversions.

Or perhaps you've been advertising in the newspapers, and the response hasn't been too good. The ad salesman says if you just advertise a little longer the customers will appear in droves.

And your advertising bill is getting bigger. But your sales are staying static.

Or maybe you've tried direct mail. You've spent good money on mailing thousands of prospects. But the letter is hardly bringing in enough business to cover the cost of printing and postage.

Perhaps you're thinking that no matter what you do, true sales success always seems to be just out of reach.

For most people the usual reaction is to do more of the same. Send more traffic to the website... Place bigger ads in the newspapers... Do more mailing to prospects…

The trouble is that doing more of the same just leads to more money being spent with no extra return. It's a money-losing strategy.

The good news is that it doesn't need to be this way.

Supercharge
Your Sales

These shortfalls in your sales promotions might be annoying. They might even seem tragic, especially when you've spent good money and worked long hours to produce a great product.

But many business owners are unaware of the real tragedy—that thousand of products are being sold using copywriting techniques proven to generate more leads, increase revenue and take a business to a higher level of profitability.

These copywriting techniques are powerful and yet totally ethical. They've been used by some of the most prestigious companies in the world, including such household names as The Wall Street Journal, American Express, The Economist, National Geographic, and Rolls-Royce.

They've been used in sophisticated markets filled with competing products to sell everything from financial services, magazine subscriptions, computer software and even carpet cleaning.

They've been used to sell goods with a high price-tag… products that had to break into crowded markets… services that had incredible sales resistance…

And in almost every case the advertising created huge customer demand, sometimes running profitably for years, constantly bringing in new customers and sales leads, and in some cases billions of dollars in revenue.

Use the right copywriting techniques in your sales material and you can…

# Transform your sales material into revenue-producing assets. You'll be amazed at how many extra customers you can get, and how much extra revenue you can generate by creating your advertising in the right way... 

# Ensure your business rises above the competition and exploits its position to maximum advantage... This is the deadly tactic that separates sleepy businesses that struggle to find customers from those busy enterprises that struggle to cope with huge customer demand. Once you know this secret, you’ll wonder how you ever did business without it…

# Drastically cut your cost per lead… Qualified leads are the lifeblood of a business. Get this right and you’ll be able to slash your advertising costs and bring in more prospects…

# Get the most out of every prospect that lands on your website. Use this technique and you're practically guaranteed to make more sales. Miss this out and you're almost certainly turning away money... or even sending potential customers to a competitor...

# Use email marketing in the most effective way possible… and it probably isn't in the way you think…

# Set a high price of your product or service... and have customers willingly pay it… There are "right" ways to state a price, and "wrong" ways… Use the "right" way and you'll never have to worry about "price-gasp" again…

# Turn browsing prospects into long-term customers. This is the essential of profitable business, and yet so many businesses have no idea how to do it…

And overall stop your advertising from burning a hole in your pocket and get it to start putting money into your pocket…which is how it should be…

Because it's an undisputed fact that a powerful sales letter or advertisement can grow a business like nothing else. The great returns achieved by the companies that use the right techniques are proof of that.

It's also a fact that persuasive sales copy backed up by real marketing expertise will put your business on the fast-track to success quicker than anything…

Just some of the essential techniques you need to know include:

# How to market your product or service so that customers are happy to buy from you over and over again... If you're relying on single-sale customers your business can get stuck in a rut… But with regular sales you can forget the drudgery of constantly chasing customers, and wait for the customers to come to you…

# How you can increase revenue without finding thousands of new customers... It's a simple formula, and a very powerful one at that...

# How to easily increase the price of your product... and have customers willingly pay for it...

# How to guarantee a steady flow of income from your customers — without any extra work from you... This technique can give you an automatic revenue stream that can give a real boost to your business…

# Why you can look at your business assets in a different way and use them to create extra revenue streams... Most businesses are clueless as to how much value they have hidden in their products… Once you know how to do this, you can make more money almost without trying…

# How to bring past customers back to your business and get them buying again... Lapsed customers can be a goldmine of opportunity, and there's a way to make the most of that opportunity…

# How to bring a new product or service to market in the best possible way… Use this technique and customers will be waiting to buy from you...

# The three elements your website really must have for internet sales success… Miss these out and your website might be working at 50% efficiency or less…

# How to use the "Rule of Seven", and how using it can increase your online sales by a large margin…

# How to create a surge in sales during slow times… and without slashing your prices to the bone… (In fact, you often don't have to cut your prices at all)

# How an offline business can use the power of the web to make more sales, even if it doesn't sell directly through a website…

And most of all discover the power behind having a true marketing system working for your business, instead of your business struggling with the marketing...

Because when your marketing doesn't do the business, your business begins to suffer. But when your marketing is planned and executed to perfection, customers will actually seek you out for what you have to sell, and your business begins to grow.

That's why it's essential to have someone with true marketing knowledge writing your sales copy, because it's something you just can't do without.

Business-Building
Strategies

My name is Steve Prescott. I'm a direct response copywriter and marketing strategist. Businesses in all types of industries hire me to write highly persuasive sales material and develop powerful marketing strategies to attract new customers, generate sales leads, and grow their business. I've written successful sales packages for financial advisers, lawyers, medical professionals, photographers, ebook sellers, conference organizers, and many more.

Whatever your business, I can increase your revenue because I understand the total marketing process, from generating new sales leads, increasing sales response and retaining present customers...

This is because I’ve made it my business to learn the powerful copywriting techniques of the absolute masters of direct response advertising. These include master copywriters Gary Bencivenga, Dan Kennedy, Gene Schwartz, and Gary Halbert.

I’ve also made it my responsibility to study the marketing genius of Jay Abraham, John Carlton and Michael Fortin, among others — creators of techniques that have enabled companies to dominate their markets.

And my marketing and copywriting education continues…

Things move fast, especially on the web, and so I make sure I keep up with all the latest internet marketing techniques. I'm in the "marketing marketplace" all the time, discovering new ways of helping my clients get new customers, sell more to them and retain those customers for longer. As soon as a new marketing technique arrives on the scene, my clients are the first to find out about it.

The Real
Opportunity

Whether you're new to the web or have been online for a while these can transform your sales process. In fact, you might well be shocked when you learn how much opportunity you've been turning away.

Use these sales letter techniques and web technologies and your idea of what makes a successful promotion will change forever.

Here's an example.

A few months ago I was contacted by the manager of a conference company. She was in a panic. She had a high-priced conference planned to begin in a little over a months’ time and hardly a seat had been sold. She asked me to take a look at the sales letter to see if I could improve it.

As soon as I saw it I could see exactly what was wrong.

First, the value of the conference hadn't been communicated—and I later discovered hadn't even been properly recognized. So the headline didn’t do a proper job… Essential sales letter elements were missing... The letter was badly structured... And there simply weren’t enough words to adequately make the sale...

And I knew how to fix it. I rewrote the letter from scratch, and the new letter was sent out by email and fax.

A few days later my client called me. Her voice was shaking so much at first I thought something had gone badly wrong. Until I realized she was almost in a state of shock.

"Steve… our fax machine is piled high with completed application forms… And the number of emails we're receiving is amazing. We've never had so many people respond to one of our promotions…"

She then told me that the company had received more bookings in one week than in the previous three months.

But almost better than the sell-out conference was the fact that 27% of the delegates later signed up to the company's mailing list to receive information about related conferences and seminars—giving the company the possibility of opening extra super-profitable revenue streams.

That really is marketing success.

Other results of my sales letters and marketing strategies include:

# A corporate design agency is struggling to find new clients. One web promotion brings in more business inquiries than the company can handle with a 34% response rate…

# A web publisher is having trouble attracting readers for an online newsletter. One sales letter increases readership by 147% and the opt-in rate jumps from a terrible 2% to 13%...

# A digital media company is having a hard time finding new clients for its multimedia services for training employees. My sales letter brings in 38 new clients with an average sale of $3,200... equal to over $121,000 in revenue...

# A chiropodist's business is stuck in a rut. One newspaper advertisement brings in more new clients in the following month than in the previous six...

# A photographic studio has an ever-shrinking roster of clients and the silences between the phone calls are getting longer and longer. A single sales letter brings in dozens of inquiries about the studio services and revenue growth of 63%...

# An entrepreneur needs a strategy for a new software product for interior designers. Until this point there had been no inquiries. My sales letter brings in 113 qualified sales leads with a 7% response rate…

# An internet marketer is desperately trying to get orders for a digital product. My online sales letter and a set of 7 autoresponders bring in the profits with a cool 5% conversion rate…

If you become a copywriting client of mine, I'll let you in on the secrets used to get these kinds of results.

But for now just think of it this way…

Even when the economy is "bad", people and businesses are still spending money, and it's just a case of whether they spend their money with you or some other company. I'm sure you would rather they spend it with you, and I can show you the best ways to achieve that.

Here's why.

One of the most important things to understand when producing effective sales copy is that an ad or sales letter has one purpose, and that is to sell products.

That may sound like stating the obvious, but it's something that makes many copywriters very uncomfortable. They seem to think there's something wrong with selling, or they think it isn't creative, or is beneath them. It's as though they feel that "sell" is a dirty word.

That's why the reasoning behind many sales promotions is to make something creative, witty and entertaining — and with nothing to make people actually want to buy the product.

This can be a big mistake.

David Ogilvy was the founder of Ogilvy & Mather, one of the biggest and most successful advertising agencies in the world, and he summed it up nicely:

"If it doesn't sell, it isn't creative."

That's why my ads and sales letters are written to sell products and services, pure and simple. They're written to make the most money for your business. You won't find any witty slogans or entertainment.

I'm sure you didn't go into business to spend money on ridiculous things like entertaining the public. You went into business to make money by providing a great service, and I have that as my main aim when I write a promotion for you.

But don't think that this is all about heavy-handed sales techniques that bludgeon your prospects into buying.

This is about advertising that sells in an ethical way by communicating the true value of your product or service.

Set Your
Product Apart

You see, in order to create really effective advertising you need to do two basic things.

First you need to find the true value of your product, because that's the thing that makes your product unique, the thing that sets it apart. Without that unique selling angle, you're easy prey for every shrewd competitor out there.

Second you need to communicate that value to your prospects in the right way — by using top-quality copywriting.

Do this and you're primed for victory. Miss out these two fundamental steps and no matter how good your product is the promotion won't hit the mark.

That's the simple fact.

You spend a huge amount of time and money on developing a great product, and then the absence of these two basic marketing elements robs you of true success.

That's why it's essential to find the real value of your product, and it's the reason that great sales copy can bring in such huge amounts of money. And that's why I go through such in-depth preparation to make sure that your sales copy does the best job possible.

Before turning to copywriting I spent over ten years in the business press as a writer and copy editor, where I had the opportunity to discover how the most savvy businessmen and women on the planet achieved business success. It was an education to hear how some of the top companies in the world had got to the top — and then kept that top position despite being surrounded by hungry-wolf competitors.

It also gave me a broad experience of many kinds of subjects. No matter which market you're in, the chances are that I've dealt with it at some time. It also furnished me with some excellent research skills, which means two important things.

The first is that any subjects I don't have experience of I can get to grips with at lightning speed. The second is that I know how to dig deep to find background information about your product and market — something essential to produce a successful sales promotion.

Finding Your
Product's Real Value

But the most important thing my time in publishing taught me was how to ask the right questions to get to the heart of the story.

As a copywriter I now use this skill to find the real value of your product, the thing which makes people really want to buy. This is often missed out when an ad or web promotion is created. It's a crucial step, because it's only once you look closely at the real benefits of your product that you can market it effectively.

That's why I'll spend some quality time working with you to find that real value — and all this before a single word of copy is written. You know your own business, and the input of a marketing professional will make you see clearly those essential elements that make your product what it is.

Only once this essential stage has been completed do I move to the second stage — how to communicate that value to your prospects.

The Power Of
Good Copy

I understand that like many business owners you might struggle when it comes to communicating what your business does or how it benefits your customers. You know how to run your business, but don't know how to create advertising that really sells.

And this is where my knowledge of copywriting comes into its own.

Because I've studied the best copywriters in the business, I know what a sales letter needs in order to sell products or develop sales leads. In short, I know what works.

When you hire me to create your advertising, here are just some of the things you'll discover:

# The one piece of “common knowledge” about sales material that is dead wrong — it often means little or no response — and how you can avoid this costly mistake. This change can boost response almost immediately.

# How to use a simple element of your sales package to practically guarantee more sales — and why neglecting it is almost a guaranteed way to lose sales.

# The three most important aspects of any sales letter and why it’s absolutely essential that you don’t confuse them…

# How to make the prospect glad that they read your sales letter, and glad to buy your product... Do this and customers will buy from you… and be grateful for it…

# The one thing you must communicate to the prospect if you want them to take your product offer seriously, and the one thing you must not communicate.

# Who is the most important person in any sales transaction — and why it is someone a lot of sales writers forget. This is the reason so many sales letters are "wastebasket material"… Get this point right and your sales message will stand out like a floodlight on a hill…

# The real reasons why people buy — and how sales copy can tap into those desires. Use this strategy and your competitors will be scratching their heads as to how you can hook so many customers…

# The most important word in a sales letter — and no, it isn’t “FREE!” This is one of those sales tricks that can radically boost sales response… and yet this common word is only used by only a handful of sales letter writers… while most hardly know it exists…

And most of all I understand that quality copy needs to deliver a complete sales message. That's why you won't get a simple slogan and a handful of words, because it's been proved in almost every case that a simple slogan just isn't enough to make the sale. If you've ever tried this weak slogan-type advertising, you'll know that the response is often not that great.

When you hire me you get a full sales package that uses the right words to communicate your product's real value to the right audience.

All this means that you'll make more sales because your prospects will get all the crucial information they need to make an informed buying decision. You'll make more sales because it will show your prospects what a great product you have to offer.

And once your prospects truly understand what a great product or service you have, they don't need to be sold to — they simply buy. They see instinctively that your product — and only your product — can solve their problem or satisfy their needs.

Long-Term
Business

On top of this, your customers will feel that they've made the right decision in purchasing your product rather than one from a competitor. This is essential for your business, because it means that you begin to build a long-term relationship of trust with your customers — ones who will return again and again because they see you as the only company to do business with in your line.

And because those customers are happy to deal with you, they can be sold other products and services that you offer. That's a great position for your business to be in.

You see, my marketing knowledge doesn't just sell your products.

It builds your business.

Initial No-Cost
Consultation

The fact that you're looking for a professional copywriter shows that you're serious about building your business.

To start building your business in the right way, click the button at the bottom of the page or click HERE to complete a simple enquiry form and book your initial No-Cost Consultation.

It takes just a moment, and it could well be the most profitable few minutes you've ever spent.

As soon as you get in touch we'll arrange a convenient time to talk. We'll spend some quality time discussing your business and I'll outline exactly what you need to do to get your sales process into high gear.

My time is limited, and I only take a certain number of jobs each month. So if you want to be sure of putting my knowledge to work, the sooner you get in touch, the sooner we can get your marketing on the right track.

If you have a new product, it isn't a problem. We can start from scratch. If you're already doing business, I'll look at your existing sales copy and look at your website. Before I write a word I'll need to see your previous sales packages and know which ones brought in the money and which ones came back empty-handed.

Then I'll recommend what's the best way forward for you.

And once I begin work on your package I won't just work with a basic idea of the product you're trying to sell. I'll come back to you — and keep coming back to you — until I have every single piece of information I need to make your package a winner.

Cash Flow
Problem Solved

It's tough when a product doesn't sell as much as you'd like and you can't work out why. Now you can stop searching because you'll soon have the answers.

You'll be able to relax in the knowledge that your web pages, sales letters and marketing systems are working at optimal level, creating more sales leads, selling more products and building your business.

There's only one other thing you need to know. This offer is only for those who are truly serious about growing their business. As you can see this is not the usual marketing and advertising. This is not "branding". These are marketing ideas and copywriting techniques that have a solid track record of taking a company to a much higher level of profitability.

You also need to understand the value that professional copywriting and marketing brings. If you don't appreciate it, this offer probably isn't for you.

And as you can guess, I'm not the cheapest copywriter out there. So please don't contact me if you're looking for a bargain, because I provide more than just a simple sales letter. It's a whole new way of looking at your sales process. In fact, it's a whole new way of looking at your business.

You'll discover that when we have our initial consultation to see whether our businesses are a good match. If I don't think I can improve your sales response I'll tell you.

Apart from that the only absolute requirement I have is that you must have a high-quality, ethical product. Please don't contact me if you're a spammer, work for shady MLM schemes, or deal in the adult market.

But if you work for a genuine business with a good-quality product, and you understand that good copy makes more money than it costs, there's a good chance we can work together.

My Guarantee
To You

And because I want to make it as easy as possible for you to accept this offer, I'm willing to give you an excellent guarantee.

If you don't agree that my marketing advice is the best you've ever had... If there is anything in my sales package that you don't like... Just show me the results and I'll revise the package twice at my expense up to 30 days after completion.

To your success